Managing the convergence of media

SOCIAL MEDIA INFLUENCE "The public' is introduced into public relations and the' market' is introduced into marketing through social media." Brogan, (n.d.) The public and public relation (PR) are now truly integrated. Social media has altered PR practice patterns in the modern era. As social media platforms like Facebook, Twitter, and YouTube have grown in  popularity, public relations experts are no longer regarded as trustworthy information sources. Public relations (PR) have become more integrated as a result of public and organisational cooperation. A great deal of research has been done on the use and effects of social media. Many of them come to the conclusion, according to Wang (2015), that social media acts as the vehicle and platform for public relations campaigns and strategic communication, the latter of which focuses primarily on communication. PR and communication strategies have changed dramatically as a result of the usage of social media.  On other...

 Using PR Targeting Techniques to Navigate Media Convergence The way that information is distributed and consumed in today's digital world has changed due to the blurring of traditional channel boundaries brought by media convergence. Knowing this convergence is essential for PR pros to create campaigns that successfully reach their target audiences. what is media convergence? The merging of various mass media platforms, such as digital media, with highly interactive, portable technology, together with traditional, print, broadcast, new, and internet media is known as media convergence, according to Team Leverage Edu (2023). Consequently, due to their technological interdependence, the three Cs—communication, computing, and content—combine. The most relevant example of media convergence is found in smartphones, which integrate print media (e-books, news apps), broadcast media (streaming websites, radio, music apps), and new media (the internet) into one device that can do various t...