Posts

I am Khululekile Ndawonde Welcome to my blog, where I reflect on my Mandela day experience as a Community Engagement Intern at University of Johannesburg . In this space, I share how I contributed to meaningful service at Nelson Mandela Children's Hospital through real action, hard work, and purpose. From cleaning solar panels to painting road signs, I document how we honoured Madiba’s legacy. I also reflect on what I’ve learned about public service, teamwork, and the powerful role of community engagement in shaping both personal growth and professional values in Public Relations.

-
Image
  More Than 67 Minutes: My Mandela Day at Nelson Mandela Children's Hospita l. How a day of cleaning solar panels and painting road signs transformed into a moment of purpose Mandela Day is more than just a date; it is a national call to action. Every year on July 18, this day honours Nelson Mandela's life and legacy by encouraging people all across the world to spend 67 minutes doing good for others. These 67 minutes remember Madiba's 67 years of battling for social justice, freedom, and human rights. However, Mandela Day is more than just minutes; it is about impact. It's about showing up, putting in the effort, and remembering that we all have a chance to transform someone's life, even if only for a day. As a Community Engagement Intern at the University of Johannesburg, I had the privilege of spending Mandela Day at Nelson Mandela Children's Hospital, where I supported a cause that represented Madiba's important principles of care, compassion and comm...
4 comments
Read more

Social media influence

-
Image
SOCIAL MEDIA INFLUENCE "The public' is introduced into public relations and the' market' is introduced into marketing through social media." Brogan, (n.d.) The public and public relation (PR) are now truly integrated. Social media has altered PR practice patterns in the modern era. As social media platforms like Facebook, Twitter, and YouTube have grown in  popularity, public relations experts are no longer regarded as trustworthy information sources. Public relations (PR) have become more integrated as a result of public and organisational cooperation. A great deal of research has been done on the use and effects of social media. Many of them come to the conclusion, according to Wang (2015), that social media acts as the vehicle and platform for public relations campaigns and strategic communication, the latter of which focuses primarily on communication. PR and communication strategies have changed dramatically as a result of the usage of social media.  On other...
11 comments
Location: Auckland Park, Johannesburg, 2092, South Africa
Read more

Media convergence

-
Image
 Using PR Targeting Techniques to Navigate Media Convergence The way that information is distributed and consumed in today's digital world has changed due to the blurring of traditional channel boundaries brought by media convergence. Knowing this convergence is essential for PR pros to create campaigns that successfully reach their target audiences. what is media convergence? The merging of various mass media platforms, such as digital media, with highly interactive, portable technology, together with traditional, print, broadcast, new, and internet media is known as media convergence, according to Team Leverage Edu (2023). Consequently, due to their technological interdependence, the three Cs—communication, computing, and content—combine. The most relevant example of media convergence is found in smartphones, which integrate print media (e-books, news apps), broadcast media (streaming websites, radio, music apps), and new media (the internet) into one device that can do various t...
12 comments
Location: Auckland Park, Johannesburg, 2092, South Africa
Read more